Best Day Ever Marketing

Marketing and Brand Transformations from Adam Kossoff

Lessons from the Archives

I use this app called "Momento" to write down little notes to myself as I'm reading stories or listening to others. As I dig through many of my older entries, it's amazing to see the recurring thoughts and messages that continue to resonate with me.

Here's one of my favorites - and one that still keeps me in check.


One of your greatest defense mechanisms when you're feeling down is to pick apart others to forget about yourself. It's hard to kick negative thoughts, and you can feel like projecting that negativity onto someone else is an easy way to do it.

In the end, it's never going to help.

Your world is what you make it, and if you choose to look at the negative in others, that's all you're going to find. Not a way to get out of a funk, right? Instead, don't take the bait. Channel that energy into yourself, because your best will bring out the best in others.

Adam Kossoff, 2017